Training videos
Explore new avenues and address the target audience in their own language. Lively and on equal terms.
To the point
Generating interest and creating rapport is crucial when it comes to finding the right trainees. A training video is therefore the perfect tool to enhance your job posting and present your company to potential candidates.
Understanding the target audience
To truly connect with potential trainees, you need to understand how they think and highlight each point accordingly in the video.
Our young people seeking apprenticeships are mostly between 14 and 19 years old. But what is important to Generation Z when choosing a career? The study "Young Germans" provides some answers:
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atmosphere
Statistics show that 651,000 potential trainees find a good working atmosphere very important. Nothing conveys this better than smiling faces and a happy team in a video.
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balance
A good work-life balance is essential, according to 63% of the young people. Therefore, address vacation days and workdays directly.
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Fun
58%, members of Generation Z, cite fun as their biggest motivation for good performance. If you want to attract potential trainees, show them the tasks and that the job is fun!
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Supervisors
Having good supervisors is considered very important by 56%. Everyone wants nice bosses. Why not highlight the supervisors as likeable right from the start in the training video?
The different packages
Operation
The focus is on your company itself. What apprenticeships do you offer? What can apprentices expect? Showcase your company and convey the working atmosphere!
Apprenticeship
Present a specific apprenticeship position – with all its tasks and benefits. Show the apprentice what to expect and make the profession appealing to them.
Knowledge makes the difference
We don't just film blindly, but use valuable knowledge about Generation Z. Only if you know what's really important to young people can you communicate accordingly.
What else should you pay attention to when creating a training video so that it speaks to the hearts of future trainees and invites them to apply directly to you?
Other things that are important to Generation Z:
Mom dad
According to Generation Z, parents are the most important role models and opinion leaders..
What does that mean for your training video? The video must also appeal to the parent generation, as they are the ones who provide guidance and support when choosing a training program.
Security
Long-term job security is considered very important by this generation. No one wants to fear losing their job. How likely is it that they will be hired permanently by your company? Convey a sense of security right from the first impression, for example, in the training video.
Meaningful
Young people want to "do something they find meaningful." They spend 701,000 of their lives at work. Ideally, their job should be fulfilling. What value does their future job have for society, for others, or for the world? The answer to this is another reason to apply to YOUR company.
Finances and advancement
Generation Z wants financial security for their future and opportunities for career advancement. Again, it's important to address this directly! What career advancement opportunities are available for your trainees?
Sequence
Let's talk about your wishes.
Good communication is everything: Share your ideas or get advice over the phone.
If we're on the same page, we'll start full power..
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We will write a suitable offer.
Everything included, everything clear: You will receive from us within A transparent offer within 24 hours and entirely according to your wishes.
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Together to create the perfect script
In a meeting, we'll discuss your wishes and our ideas together. This allows us to precisely define what you want and should show in the video. After that, it's simple: We create your individual script.
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Together we will find a date
Which day suits you best? Once your script is finalized, we'll reserve a fixed date for you – and remain flexible in case you need to change the date.but something else might come up.
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We shoot directly at your location
Here we go!
Our competent videographer is coming to you and awakens your Apprentice project for life.
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We give your project the finishing touches.
After the shoot, the work is ours. We edit the video, send you the result, and take care of everything. Further corrections if desired.
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And now: Have fun and good luck!
The moment has arrived: Your video is perfectly edited and ready to attract your attention. to bring – versatile and natural for free use.
Request your event video now
A professionally produced event video will ensure your event is remembered fondly. Let's capture your highlights together and present them in a compelling way. Contact us today for a free consultation.
contact
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Address:
PVM Production
Tegernseer Landstr. 44
81541 Munich
Phone:
+49 89 62 42 07 37