Recruiting video

Recruiting videos They showcase companies as employers and provide authentic insights into their teams, daily work routines, and company culture. This creates a realistic impression that appeals to potential applicants and sparks interest in open positions.

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Recruiting video: Insights into the company, team and daily work routine

Recruiting videos are among the most effective formats in personnel marketing. They showcase companies as employers and provide insights into daily work life, team structure, and company culture. Instead of relying solely on text ads, information about open positions and work environments can be conveyed visually and emotionally.

A recruiting video introduces employees, their responsibilities, and working conditions. This creates a realistic impression of the company. Applicants can get a sense of the work environment and the people who work there even before applying.

Recruiting videos are used on career websites, in job postings, and on platforms such as LinkedIn, Instagram, and YouTube. They are also frequently used in social recruiting campaigns to directly address potential candidates and generate awareness for open positions.

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What is a recruiting video?

A recruiting video is a video format that companies use specifically to attract employees. The goal is to present the company as an employer and give potential applicants an impression of the work environment. Often, employees, areas of responsibility, or projects are shown to provide a transparent overview of daily work life.

Unlike a traditional image film or commercial, a recruiting video doesn't focus on marketing products or services. Instead, it highlights the company as a workplace. Topics such as team structure, company culture, responsibilities, and development opportunities are conveyed visually.

Recruiting videos offer insights into work processes, showcase colleagues in their daily work routines, and allow employees to speak for themselves. This creates an authentic picture of the company. Formats such as recruiting films, career videos, or employer videos pursue a similar goal: to help applicants understand what working at the company is like.

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Formats of recruiting videos

Recruiting videos can be produced in various formats. The choice depends on the target audience, the position, and the distribution channel. Different video types allow for the presentation of different aspects of a company.

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Employer film

An employer branding video presents the company as a workplace, focusing on company culture, work environment, and team. This format often combines interviews, scenes from daily work life, and insights into projects.

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Job or employee profiles

Job profiles focus on individual positions or professional groups. Employees explain their tasks, describe their daily work routine, and show what activities are involved in their respective field.

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Recruiting videos for social media

For platforms like LinkedIn, Instagram, or YouTube, recruiting videos are often specifically tailored to short formats and mobile use. They can, for example, provide a quick overview of the company or open positions.

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Short videos for recruiting campaigns

Short videos are frequently used in digital recruiting campaigns. They serve to generate awareness of open positions and direct interested parties to a career website or job advertisement.

Why recruiting videos are used in personnel marketing

Recruiting videos are an integral part of modern personnel marketing strategies. Companies use video formats to reach potential specialists across various channels and to make open positions visible.

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Direct address: A video conveys content faster and more tangibly than a classic job advertisement and shows the work environment and team in context.

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Realistic impression: Applicants gain insights into tasks, processes and collaboration and can form a concrete picture of the company.

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Making the employer brand visible: Recruiting videos convey values, working methods and company culture and support the development of a clear employer positioning.

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Use in social recruiting: Videos can be specifically distributed via platforms such as LinkedIn, Instagram or YouTube and reach potential candidates directly.

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More attention for job openings: Visual content complements job advertisements and makes them more noticeable than purely text-based formats.

What content can a recruiting video show?

Recruiting videos can showcase different aspects of a company. The goal is to give potential applicants a realistic impression of the work environment while simultaneously conveying the company culture. Depending on the target group and position, different content can be emphasized.

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Daily work routine in the company: A recruitment video can showcase typical work situations. These include scenes from meetings, project work, or the daily routine within the company. Such insights help applicants understand how tasks are organized and what the usual work practices are within the company.

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Employee interviews: Interviews with employees are among the most frequently used elements in recruiting videos. Colleagues talk about their tasks, projects, or how they joined the company. This creates a personal perspective on the work environment.

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Team and company culture: Another element can be the team itself. Scenes from collaborations or joint activities convey how employees work together. Values, working methods, and the atmosphere within the company can also be made visible in this way.

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Workplace and projects: Recruiting videos can also showcase workplaces, production areas, or office environments. Additionally, ongoing projects or work processes can be presented to give applicants an impression of the responsibilities and tasks involved.

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Insights into benefits and development opportunities: Many companies use recruiting videos to showcase additional benefits or development opportunities. These include, for example, further training opportunities, flexible working models, or special working environments.

Process of a recruiting video production

The production of a recruiting video usually follows a clearly structured process. From the initial idea to publication, several steps are necessary to consider content, target audience, and distribution channels. A typical recruiting video production includes the following phases:

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Concept and story:

The first step is to define the content the recruiting video should convey. This includes the target audience, the message, and the video's structure. A concept or storyboard is often developed during this phase.

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Planning and preparation:

Next, filming locations, staff, or interviewees are selected. Organizational aspects such as the shooting schedule, equipment, and required footage are also prepared.

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Video shoot at the company:

The actual video footage is created during filming. This can include interviews with employees, scenes from everyday work life, or footage of workplaces and projects.

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Post-production and editing:

In post-production, the footage is reviewed and edited. Music, graphics, or text overlays can also be added to make the content easier to understand.

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Publication on recruiting channels:

Once completed, the recruiting video will be published on relevant platforms. These include, for example, the career website, job postings, or social media channels.

Where recruiting videos are used

Recruiting videos are used across various channels to reach potential applicants. The format, length, and tone vary depending on the platform. The goal is to increase visibility for open positions and generate interest among suitable candidates.

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Career website

Recruiting videos serve as a central element on the company's career website. They complement job postings and provide additional insights into the company. Applicants gain a direct impression of the work environment and potential areas of responsibility.

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LinkedIn and Social Recruiting

Platforms like LinkedIn, Instagram, and Facebook are used specifically for social recruiting. Recruiting videos can be posted there to reach defined target groups. Short and concise content increases attention and interaction.

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Job boards and job advertisements

Recruiting videos can also be integrated into job boards. They enhance traditional job postings with visual content and help to present positions more clearly. This allows applicants to get a better picture of the company more quickly.

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YouTube and video platforms

YouTube and other video platforms offer additional reach. Recruiting videos can be made permanently available there and integrated into other channels. At the same time, content can be made discoverable via search functions.

Recruiting videos from real-world experience

Every company has its own recruiting requirements – we translate them into video. Whether targeted outreach for specific positions or broad recruiting campaigns: Our recruiting videos show companies as they truly are in their everyday work environment.

The videos make visible what applicants can expect – from the team and tasks to the working methods. This creates content that conveys a realistic impression and can be used in recruiting. The following examples show how differently we implement recruiting videos.

Recruiting videos are used on career websites, in job postings, and on platforms such as LinkedIn, Instagram, and YouTube. They are also frequently used in social recruiting campaigns to directly address potential candidates and generate awareness for open positions.

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Have a recruiting video created

A recruiting video can be produced internally or through an external video production company. Professional production ensures a clear structure, high-quality images, and targeted communication with the desired audience.

Advantages of professional implementation:

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Continuous support from idea to publication

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A coordinated concept that takes content and target group into account.

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structured process of filming and post-production

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consistent visual and content implementation

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Adaptation to various channels such as social media or career website

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Flexible design of length, format and content depending on the application

Recruiting videos with PVM Production

A recruiting video works when it conveys the right impression and sparks interest in suitable candidates. This requires a clear focus, appropriate execution, and the right approach.

This is precisely where PVM Production comes in. From the initial concept to the finished video, they develop a solution tailored to the company, target audience, and position. Instead of standardized formats, they create recruiting videos that actually work in practice.

If recruiting videos are to be used specifically for attracting personnel, it is worthwhile to implement them in a way that is tailored to the actual needs.

FAQ about recruiting videos

How long should a recruiting video be?

The length of a recruiting video depends on the platform and the target audience. Short formats of 30 to 60 seconds are frequently used for social media. On career websites or YouTube, videos can also be around two minutes long if content such as daily work life or the team needs to be shown in more detail.

How much does a recruiting video cost?

The cost of a recruitment video depends on the scope of the production. A typical package starts at €5,200 and includes a video length of approximately two minutes, up to eight hours of on-location filming, and services such as concept development, filming, editing, and post-production.

Additional options such as subtitles, a portrait version, voice over, or drone footage can be added as needed.

Where will a recruiting video be published?

Recruiting videos are used on various platforms. These include the company's own career website, job boards, social media channels such as LinkedIn or Instagram, and video platforms like YouTube. The choice of channels depends on the target group and the recruiting strategy.

How do you create a good recruiting video?

A good recruiting video is based on a clear concept. Content, target audience, and distribution channel should be aligned. Authentic insights, understandable messages, and a structured approach contribute to ensuring that the video is noticed by potential applicants.

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