Trade fair video at the K trade fair for EREMA – focus on recycling technology
The K Trade Fair in Düsseldorf It is the most important meeting place for the global plastics and rubber industry. When an industry leader like EREMA Since the company presents its latest innovations in the field of advanced recycling, the visual communication must be spot on.
We at PVM Production were privileged to accompany this highlight and capture the atmosphere and technology in several ways. Trade fair videos hold onto.
The challenge: A comprehensive media package
The brief for this project was clearly defined, but demanding: A classic mood film that merely captures the trade fair atmosphere would not have sufficed. Our task was rather to visually highlight the technical sophistication of the highly complex recycling plants and EREMA's new "eco-efficient" solutions.
We had to translate the dimensions of the machines and the intricate details of the manufacturing process into a film that immediately conveyed their innovative power. This involved covering two completely different scenarios in a single day of filming:
- The events directly at Exhibition standThe focus here was on the bustling activity, the high-quality stand design, and the gleaming exhibits. The aim was to foster interaction between the professional audience and the new technologies – such as the Chemarema A series – to capture in style.
- The live demonstrations in outdoor areaIn contrast to the clean, sterile atmosphere of the hall, the focus here was on "action". During the demonstrations in the recycling pavilion, we had to document how the systems operated under real-world conditions and close recycling loops live.
Content First: Videos for all channels
A single landscape video usually no longer meets all the requirements of comprehensive corporate communication. To optimally reach EREMA's target audience across all platforms, we pursued a consistent multi-format strategy.
While the classic 16:9 videos While the videos were produced for the website and YouTube to calmly demonstrate the technical details, a second focus was on the Content creation in portrait format (9:16). These dynamic edits are precisely tailored to the use of smartphones and social media feeds. This allowed EREMA to use the trade fair highlights both as LinkedIn Stories for business partners and as Reels for Instagram, maximizing the event's reach.
Our services at a glance:
- Highlight video of the exhibition stand: Atmospheric presentation of the exhibits in 16:9 format.
- Video coverage of the outdoor area: Documentation of the live demonstrations in the Recycling Pavilion.
- Social media content: Special vertical video edits (9:16) for mobile targeting.
- Post-production: Color correction (color grading) and dynamic editing, tailored to EREMA's corporate design.
Sustainable visibility: Our conclusion on the K trade fair
The K trade fair was a resounding success. While the exhibition stand will eventually be dismantled, the videos produced will remain. They ensure that the reach and impact of the presentation are maintained long-term and also reach customers who couldn't attend in person. It was an exciting project for us to present EREMA's pioneering recycling technology in a way that would be compelling on screen.
Are you also investing a lot of energy in your next trade fair appearance? We would be happy to support you in securing this investment with high-quality video content, so that your products remain visible long after the event has ended.